If you chat with professional bloggers, or those looking to build long term traffic to their websites, you’ll hear the phrase “evergreen content” – but what does that mean, and why do you care as a photographer?
While most of us use social media interactively by creating and posting things in real time, there are tools available that allow for pre-scheduling of posts to social networks such as Facebook, Twitter, Instagram, Pinterest, and more. Should you use social media scheduling and automation as part of your photography ventures? My take is that […]
As we rolled into 2018, we learned that Envira Gallery, one of the most popular WordPress photo gallery plugins, was sold. Previously owned by Awesome Motive, the new owner is Nathan Singh, an experienced entrepreneur who is new to the WordPress plugin space. Shortly after the sale, I reached out to Nathan with some questions. […]
Currently, SEO for photographers (and everyone else) is a mixture of technical, on-page, and off-page factors including links, content quality, site authority, and more (need a refresher on the basics? I have a free course for that). One thing that doesn’t directly affect SEO? Image quality. One could be a really crappy photographer but end […]