Updated: July 2017
While I link to a lot of great online resources for photographers throughout my articles on Photowebo, I occasionally get asked for recommendations of a more analog variety, specifically photography business books.
Books are great for broader, more evergeen topics given that there’s usually a fair amount of time between a book’s concept, printing, and distribution. If you’re looking for the latest technique for a brand-new social network, you probably won’t find it in a book, but when it comes to more expansive topics such as online marketing, social marketing, and business for photographers, there really are some great books available.
Here’s a selection I’ve pulled together; all are available from Amazon.com (and if you buy after hitting these links, a small commission helps keep Photowebo running). These are all books I’ve either read, or had recommended by trusted associates:
Online Marketing Books
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World – Gary Vaynerchuk – a look at how building online relationshiops can lead to online sales and marketing
- UnMarketing: Stop Marketing. Start Engaging – Scott Stratten – his first book, but a great primer on how to think differently about marketing in a world of two-way conversation
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Ann Handley – a book to answer the “but I’m a photographer, not a writer” objection I often hear when photographers realize that online writing is a key component of a successful online presence
Social Network / Social Media Books
- The Art of Social Media: Power Tips for Power Users – Guy Kawasaki, Peg Fitzpatrick – a variety of tips and techniques to get real results from your social media efforts
- Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time – Joel Comm, Dave Taylor – Twitter has sticking power, can work well for photographers in certain genres, and this book outlines a variety of strategies for success
Photography Business Books
- Best Business Practices for Photographers, Second Edition – John Harrington – although it’s several years old, this is a photography business bible with a broad look at various issues with clients, licensing, and profit.
- 2016 Photographer’s Market: How and Where to Sell Your Photography – Mary Burzlaff Bostic – a current directory of potential sales outlets for images, from traditional to modern.
If you have any additional recommendations that you’ve found useful as a modern online photographer, leave a comment to share with others.
Getting Analog: Book Recommendations for the Online Photographer https://t.co/oDXXSCyCwU
— Photowebo (@photowebo) February 1, 2016