As a photographer, you know that Search Engine Optimization (SEO) is critical to bring new clients to your website. For many of us, we no longer have a full time retail studio and our website becomes our virtual storefront, allowing folks to view our work, learn about our style, and hopefully contact us to find out more or book a session.
That said, the SEO world can be confusing and its easy to get overwhelmed.
- How do you know if your current website has technical challenges affecting SEO?
- How do you know if your current blogging strategy is optimal?
- How do you know if the tactics you used successfully a couple years ago might be harming you this year?
- How do you know what you don’t know?
And I want to help you.
I can provide a Photography SEO Audit that will provide analysis of your current situation from multiple perspectives. You’ll find out exactly where you stand and where you should focus your SEO efforts. All you have to provide is your website’s URL, and in a few days, you’ll have a personalized audit report.
There are three parts to my SEO Audit for Photographers.
Technical SEO Audit
The technical aspects of SEO are make-or-break. If your website is faltering when it comes to reliability, security, speed, or search indexing directives, it can be a quick trip to the bottom of the search results. If your site has a major technical problem, nothing else you do will matter until the technical issues are resolved.
The technical section of the audit will look at several factors including your web hosting, site platform, script analysis, caching, sitemap, site map and robots files, and an analysis of how the site performs for mobile. After providing a checklist analysis of each item, you’ll be given a list of prioritized recommendations for any technical changes or improvements needed.
Content SEO Audit
Content marketing became a popular term and trend a few years ago. Why? Because it works. If you want folks to visit your website, you can’t just post examples of your work. You’ll bring in more visitors, and build trust, by providing resources that aren’t about you, but about them and their needs.
The content audit portion of a Photowebo photography SEO audit focuses on the content on your website: your pages, your blog, and your photo galleries. Here we’ll look at what you’ve published on your site and how well that information is helping (or hurting) you with search engine rankings. This will analyze things like your navigation, internal linking, URLs, and how you’ve crafted your blog posts.
Of particular importance to photographers, this will include a look at your images and how you’re presenting them and how it is affecting search engine traffic to your website.
Although the ranking algorithms have been refined over the years, having relevant links to your website from various other websites on the internet remains one of the most important search engine ranking signals.
This section of the audit analyzes your site as it relates to other sites on the internet, specifically around incoming links (how many, and from what sites) and how you are currently ranking for branded terms such as your business’ name as well as your own personal name (since folks could be searching for either).
The link audit provides a good set of metrics that can be a baseline to analyze your changing link profile over time.
Develop a SEO Plan Instead of SEO Guesses
The three-part photography SEO audit gives you a solid set of information upon which to make some decisions around your SEO work as you move forward. Seach optimization work will overwhelm you if you try to do it all… instead you should focus only on the highest priority work for your site. Each site is different, and that determination of the highest priority is based on your current situation.
Understand your current situation with a comprehensive SEO Audit for Photographers. Just hit this button to start the audit and find out how to send me your site’s URL.