You put your photos online, hoping to sell a print, canvas, or other product to someone who appreciates your work. And then… nothing. No orders.
When it comes to selling photo prints online, reaching beyond your family and friends can sound tricky, but it’s actually pretty simple. Below you’ll find a few ways to help grow your business by reaching new buyers with just a few simple steps. However, before we get into the strategies, you need to have a couple small things in order.
The first is to have an online portfolio that is clean with clear navigation and a tested system to help new consumers easily find and buy your prints. We recommend SmugMug for this (save 15% by clicking that link).
SmugMug’s drag and drop interface lets you pick a site design that matches your specific style (landscapes, portraits, etc…). You can set the pricing for each product you choose to make available, offer prints on over a thousand items including traditional wall art on canvas or metal. The checkout process is easy for your customers and because you can upload from anywhere you can connect with your camera or phone, you have a store that works for you 24/7.
Once your portfolio/website is up and running and your prints are ready to sell, here are a few ways you can reach a new audience of potential buyers and fans:
Cross Promotions for Photo Galleries
If you don’t have the budget to run ads, cross promoting your work with other photographers and even art stores/galleries can be a great option. If you have a newsletter you can both write an article for each other, you could run a banner on each other’s websites or you can follow each other’s accounts on social media sites. By partnering with stores that carry art, other photographers that complement your work or sell at similar price points and related websites, you can now gain exposure to each other’s user base.
Pinterest ads are very inexpensive. You simply select keywords that are relevant or descriptive to the photo you will be advertising and then set your maximum bid. For example, if you are selling a shot of a horse, you may want to bid on phrases like horse art, horses, horse photos.
The great thing about Pinterest is that it is a visual interface and also has calls to action to drive people to your website to purchase. As people pin your pins and ads, you gain extra exposure to their followers as well. This can help some of your work go viral if the right person sees it.
Selling Photo Prints by Guest Posting
Small businesses and even some large ones normally need help generating content and ideas for their blogs. If you have specific knowledge for a type of shot, processing or even some fun tips you’re willing to share, reach out to stores that have blogs or tips & tricks sections and see if you can write them a unique post. If they say yes, you now have an opportunity to gain access to their readers and visitors as well as display your work as examples of what the person can create by following your advice. The store gets unique and informative content and you gain exposure to a new audience to sell your work or book new clients.
Reaching a new audience to sell prints beyond your friends and family isn’t hard to do. The first thing is to get a website with a service like SmugMug (click there to save 15%) and then get social. Cross promote yourself with likeminded and complementary photographers/stores, try running ads where your customers are shopping or engaging and see if others will let you share your information with their website visitors. All it takes is a bit of outreach and you can begin to start growing your following and reaching a new audience of buyers.
This is a guest article written by Photowebo partner SmugMug. Photowebo received no compensation for this article but does receive a commission if Photowebo readers sign up for a new SmugMug account – save 15% using that link!
Want to sell prints online to someone other than your family and friends? https://t.co/bbrj0fj9TO
— Photowebo (@photowebo) February 11, 2016