2017 has been the year for Instagram to really accelerate its product, and Instagram usage numbers are increasing as well. It’s been about a year now since Instagram added stories, and in that time we’ve seen Instagram increase loyal users while Snapchat is starting to lag.
In statistics released yesterday, we learned that for Instagram usage, its users under age 25 are spending over 32 minutes per day using the app (that number is over 20 minutes when looking at the over–25 crowd).
If you photograph senior portraits or weddings, your clients are spending a ton of time on Instagram.
Are You Up to Speed on Instagram’s Latest Developments?
This isn’t your father’s Instagram.
As I mentioned earlier, there have been a lot of changes with Instagram’s application and service over the past year or so. I recapped many of these updates in an article in May.
Stories, slideshows, collections, and souped-up private messaging abilities have turned Instagram not just into a still photo sharing service, but into a robust photo-centric social platform.
Your Clients Are There. What Should You Be Doing on Instagram?
If your photography involves young(ish) people… students, brides, young families… then it would be worth your effort to have a consistent Instagram presence, and to connect with your clients on that platform.
Increasing Instagram Usage: What can you share?
Let’s run through a few options of what you can share on Instagram, and how you can use it tactfully to spread your photography and grow your photography business.
- Examples of your work: this is the easy, obvious one. You can use your Instagram account to share typical examples of the type of work for which you’d like to be known. “Show what you want to sell” is an old phrase in photography sales… if you want to book senior portraits, share some awesome senior portraits. Interested in out-of-the-box maternity work? Give folks something to talk about. You get the idea.
- Testimonials: get some sort text testimonials from past clients, and overlay them on top of pleasing backgrounds (you know Photoshop, right?. Share these occasionally on your Instagram account. Mix a few of these into your feed every month.
- Your work, on display: instead of just sharing the images, share images of your work on display. That 20×30 wall portrait? Show how great it looks in someone’s dining area. Did you create a fun wall collage? Let folks see how that’s a much nicer display than a single image.
- The occasional funny: let some of your personality come through. Share the occasional image or meme that makes you laugh and would be appreciated by your clients.
- Behind the scenes: BTS photos have always been popular, and now with Instagram stories, you can create short video clips that show you either when you’re shooting, or before or after the shoot. Create a timelapse showing your editing process.
How’s your Instagram world doing this year? What are you finding that’s working? What challenges do you have? Drop a comment below and let’s discuss!