It’s April, which means it’s the time of year when those of us in the northern hemisphere start thinking of spring, and often a spring cleaning as we look what what might need a refresh, an cleaning, or even a purge.
It’s not a bad idea to do that periodically on your website as well. Here’s a list of things to work through as you perform a website spring cleaning:
- Have you updated your blog recently? A blog is a great way to periodically provide fresh content for search engines to index and is a solid strategy if you care about search engine optimization (SEO).
- Speaking of SEO… if you want to ensure you have a handle on the basics, sign up for my free SEO Sundays email course and you’ll get five weekly emails to bring you up to speed.
- As a photographer, I’m sure you have an online portfolio… is it current? Now’s a great time to upload some of your newest, best work. Perhaps there are some older images that no longer reflect you at the top of your game… get them off your website, so folks only see an accurate representation of the sort of work you’ll be making now.
- In a related vein – does your website contain pages featuring styles of photography or photographic services which you no longer offer? Your website spring cleaning is a great time to remove on inaccurate older content.
- Take a look at your website analytics. What can you learn from the data? Are you tracking the right goals?
- Is your software up to date? If you’re using WordPress, Drupal, or another CMS, have you installed the latest updates for the software and any plugins? Most sites that get “hacked” do so by website owners failing to install the latest security patches. Now’s a great time to do that, or to consider a managed WordPress web host such as WP Engine that will take care of it for you. Use that link to sign up for them and you’ll get 20% off as a friend of Photowebo.
- And while we’re talking about plugins… if you use WordPress log into your site, look at your list of plugins, and consider whether they’re all still relevant. I realized recently that I had a couple plugins installed related to services I no longer used. By removing those plugins I could speed up my website and reduce future updates.
There you go. A short list website spring cleaning items for you to consider as you look at a spring cleaning of your website. As we move into the middle part of the year, you’ll be all set for a propserous summer. Onward!
Is it time for a spring cleaning on your website? A quick checklist: https://t.co/W6jmTe5ayB
— Photowebo (@photowebo) April 10, 2017