As we approach the end of the year, I thought it might be useful to round up the best of 2017 here: some of the most useful resources that I’ve put together at Photowebo. Maybe you’re new to the site, or maybe you’ve been around but missed something. Either way, I hope these are helpful for you as you wind down your year and make plans for 2018.
Search marketing continues to matter, and not just because of raw algorithmic stuff that keeps the computer robots happy.
Search optimization matters because if you’re doing it right, you’re helping everyone who uses your website. The same good practices that help you rank well with search engines will also make your site faster, easier to use, and more effective for the human visitors interacting with your website and photography.
At the beginning of the year, I realized that one of the things preventing many photographers from diving into search engine optimization is that they were a bit overwhelmed and saw a ton of advice, but weren’t quite sure where to start with their website. I started offering SEO audits for photographers so that folks would have an itemized analysis of where they currently stand and where to focus their energy to get the biggest improvements. If that’s something of interest, get in contact with me and let’s get started.
What do you do when your photos get stolen? Yes, there are the legal options including DMCA takedown notices or potential copyright lawsuits, but depending on the nature of the infringement, you might also consider whether you can leverage stolen photos for SEO benefit.
Marketing Beyond Search
Search engines are one thing, but another hot area that I see getting more and more attention is the trend of photographers finally getting smart with email marketing. There are a couple of resources you can use to help you find success. It wasn’t brand new in 2017, but my intro to email marketing for photographers is still quite relevant, and was updated midyear. In a more tactical article, I laid out 101 email subject lines for photographers, which provides inspiration not just for subject lines, but for subjects themselves. Check it out.
For something Google-related that’s not SEO, a couple months back I wrote about how you can use Google Trends to plan your marketing because Google makes a lot of data available that will help you understand what terms folks are using, and when. Why guess about when and how to do your marketing when Google will tell you?
To 2018 and Beyond…
What will next year bring us in the photography internet world? I’m not one to make a bunch of predictions, but I bet we’ll see more about email, less about Facebook, and more about understanding your web platform more in depth.