Today, a topic a bit more strategic than operational. As we look at photography websites, using WordPress or any other platform, I find it interesting to see how much a photographer is willing to share publicly on their website vs. requiring the viewer to inquire further via email or a contact form.
This topic is fresh in my mind I as recently read an article from Christopher S. Penn where he discusses restaurant websites. What’s the similarity between photographers and restaurants? Read his article about if restaurants fear sharing their menus and then come back here.
A few points rang true when it came to photography. Do you share your pricing? Is it easy for a visitor to identify which services and products you offer? Are you hiding things? As he notes:
Do you share your pricing? Is it easy for a visitor to identify what exactly it is that you do? Click To Tweet
The menu isn’t the meal. The menu isn’t even the cookbook.
If a client looks elsewhere based on something you’ve honestly shared on your website, were they a good fit in the first place? What do you have to lose by sharing a bit about your pricing or how you work with your clients?